Hackers trying to penetrate an organizational network are always looking for more information. While pixel tracking may seem innocent and useful, it can also be used for a wide array of malicious purposes. Remember, criminals are becoming incredibly sneaky at using every day business resources to their own advantage. However, most recipients usually have email preferences set to display images by default, so they do not even see the message. Most probably click “Yes” without further thought. Depending on the email provider, recipients may see a “Load images from this user?” message. Most recipients do not see the embedded pixel, as the pixel is merely a blank space at the end of the message. However, this data collection is performed usually without the recipients’ knowledge or consent. The same concept is used for attachment and link tracking as well. The sender can receive information about when and who opens the email, how many links are clicked, what platform the receiver uses, and the status of the message. Tracking pixels are embedded into emails and load when the recipient opens the email. So, what do you do? You use pixel tracking, a seemingly innocent sales tool that helps sales and marketing teams track their campaigns. It’s challenging to justify the effectiveness of an email campaign if you can’t measure its success.
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